A show for client and agency-side marketing pros tackling the big professional issues of the day

Episode 08: Life vs Livelihood – how to get the balance right

As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.

Key Podcast Takeaways

  1. Professional communications consultants can help companies ensure the right messages are being put out, to the right people at the right time
  2. It’s important still to show compassion and authenticity and not come over too pushy
  3. #BeKind is a good maxim to aim for captures the current zeitgeist
  4. Journalists need help sourcing stories. If you package stories well, you’ll get a lot more coverage
  5. The travel industry will recover, but it will take time. Air travel is the most damaged and may take up to a decade to recover
  6. Do research, refine your story pitching skills and pick up the phone

The Press are open to more ideas than they’ve ever been before because they are struggling. Their systems are creaking because they are working from home. Things are slow.

Sophy Norris, Flagship PR

If you’d like to appear on Marketing Trek, please get in touch. We’re always looking for guests with original, challenging and inspiring viewpoints.

About the author

Dominic Hawes

I’ve spent nearly thirty years in the marketing business and I'm now engaged building a group to offer brand owners and B2B businesses marketing specialists at scale.

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A show for client and agency-side marketing pros tackling the big professional issues of the day