Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how do you...
March 11, 2020
Episode 04: Marketing Dashboard Dos and Don’ts with Vernon Riley
11March
A Chartered Engineer by training, Vernon helps marketing agencies transform their client reporting and build better relationships with corporate customers.
He’s the author of “The Marketing Agency Directors Guide to Client Reporting” and he’s created an online dashboard system and the DERIVE methodology as part of this work. He is currently producing dashboards and mapping the reporting onto complex corporate structures so busy executives can see what really matters.